Gregory Kohs

Gregory J. Kohs is a highly credentialed market research executive with extensive experience in both vendor-side and client-side roles. His educational background includes pursuing a PhD in History with a minor in Geography (quantitative methods) at Temple University, where he was awarded a Master's degree in 1993 under the prestigious Russell Conwell Fellowship. Mr. Kohs also holds a Bachelor's degree, magna cum laude, in History from Emory University.

With a career spanning over three decades, Mr. Kohs has honed his expertise in quantitative, qualitative, and user-experience research techniques. He has successfully executed pivotal work related to brand equity, customer satisfaction, strategic product planning, pricing optimization, product bundling, advertising tracking, name testing, feature prioritization, and public relations. Throughout his career, he has overseen over 1,600 research projects, surveyed well over 1 million respondents, and conducted numerous focus groups and in-depth interviews.

Mr. Kohs has served as an expert witness in civil litigation related to consumer surveys, demonstrating his ability to provide reliable and credible testimony. He has also co-authored a report published in the peer-reviewed Journal of Roentgenology and made television appearances as an expert on G4TV's "Attack of the Show" and Sinclair Networks' "Full Measure." These accomplishments further solidify his standing as a respected authority in his field.