
Samsung Loses $78.5M Patent Verdict Over Smart TV Ad Tech
A federal jury in the Eastern District of Texas awarded Anonymous Media Research Holdings $78.5 million after finding that Samsung Electronics infringed patents covering automatic content recognition technology embedded in its Smart TV advertising platform, Samsung Ads. The jury found Samsung infringed all five claims put before it — across two patents covering ACR data scrubbing and media measurement methods — and rejected Samsung's argument that the patents were invalid. The award was split 52% to the '848 Patent and 48% to the '911 Patent.







